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12 Easy Steps to effectively get involved in e-commerce.

by Jim Edwards

   "E-commerce"

    A term pervading our society, making headlines around the world, and causing the stock market to rise     and fall with startling ease. It seems every business news story centers on some technology     company’s "DOT-com" or "DOT-bomb"!

    With all the positive and negative hoopla, business owners of any size company can throw up their     hands and feel the "E" world has left them behind. Every business owner, salesperson, or professional     asked one of two questions in the past year, either

"Am I using e- commerce correctly?"

or "How do I effectively get involved in e-commerce?"

    You can buy hundreds of books and pay thousands in consulting fees to analyze and debate the
    answer to the first question.


To answer to the second question just follow these 12 simple steps.

  • Step 1
  • - Buy a domain name (your own DOT-com). Go to www.NetworkSolutions.com and research names. Can a     customer easily spell and remember it?

  • Step 2
  • - Write down your online goals and prepare a time and money budget. How soon do you want your e-commerce
         site up and running? How much will you spend? How many hours will you devote to the site and when?

  • Step 3
  • - Surf the web to find other sites you like and dislike. Learn from others’ successes and mistakes by taking
         the best of what their sites offer and adapting it for your own use.

  • Step 4
  • - Design your site on paper. Define elements, look, feel, colors etc.

  • Step 5
  • - Hire a professional to set up the graphics and navigation, but with the intention of you or your staff maintaining
         the site’s day to day operations, communication and updates.

  • Step 6
  • - Invest in a digital camera and web publishing software such as Microsoft Front Page or Adobe Acrobat
         to keep up with the site’s maintenance.

  • Step 7
  • - Maintain, change, and update your site at least once a month. (The one exception to this rule are those
        one- page, sales letter websites. Once you have one of those that performs well and makes sales, don't change it!!)

  • Step 8
  • - Promote your site at every opportunity. Tell people about it. Put your web address on your business cards
         and in all your ads. Some companies even advertise their web address when they put you on hold on the telephone.

  • Step 9
  • - Give people a self-serving reason to visit your site. Coupon savings, discounts, special incentives,
         free information, and free newsletters represent excellent enticements for attracting visitors to your site.

  • Step 10
  • - Concentrate on obtaining an email address from every customer and potential customer. Obtain permission
         to send periodic, value-added malings to your database. Use a list server to organize and maintain your mailing list.

  • Step 11
  • - Always look for and use the simplest solution or option. Whether adding a shopping cart, database or other
        option to your e-commerce operation, seek out and use the simplest answer for your needs.

  • Step 12
  • - Become educated and stay current in the world of e-commerce. Learn the marketing and sales techniques
         of the online world. Click to link

        So, I REPEAT.....Don't give up your dream of making money online until you read this - it's not your fault you're not making money online because you haven't been shown exactly how…until now (click here)



        ABOUT THE AUTHOR
        Jim Edwards is the co-author of a "paint by numbers" guide with step-by-step VIDEO that guarantees to teach you how to     go from zero to making real money online in about a month!



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